Operator-led London seed fund backing European founders at idea stage across AI, fintech and risk.
VCPre-seed / Seed📍 London, UKFounded 2011
AUM
Not Disclosed
Strategic / Balance-Sheet
PRIVATE
Passion Capital is a London-based seed firm that established itself as the first operator-led VC fund in Europe and introduced Plain English term sheets to the industry. It invests early - typically as first investor at idea stage, before revenue or product - writing average cheques of GBP 400-500k into roughly 10 startups a year across AI, fintech and risk in the UK and Europe. The firm closed its fourth seed fund, Passion IV, at EUR 46 million ($55 million) alongside two SPVs. It has invested in 118 companies, backed 5 unicorns at pre-seed stage and recorded 31 exits.
Firm Profile
Firm Type
VC
Subtype
Pre-seed / Seed
Founded
2011
HQ
London, UK
Country
United Kingdom
Active Fund
Passion Capital IV ($55M) · 2026
Notable Partners
Robert DigheroAndrew JenkinsWill OrdeGreg BennettSarah Stafford