Marshmallow
Digital-first car and home insurance for migrants and expats.
Insurtech
📍 London, UK
Founded 2017
Current Valuation
$2.0B
as of 2025-Q2
UNICORN
Marshmallow is a UK-based digital insurance provider that leverages proprietary technology and big data to offer fairer pricing to migrants and expats. Since its founding in 2017, the company has expanded from car insurance into home and van insurance, serving over one million customers.
Company Profile
CEO
Oliver and Alexander Kent-Braham
Growth
High growth (62% YoY revenue increase)
Last Round
Series C — $90M (Apr 2025) · Lead: Portage Ventures
Founders & Key People
Oliver Kent-BrahamAlexander Kent-BrahamDavid Goaté
Investors
Portage Ventures · Passion Capital · Investec · Outward VC · Scor · Blossom Capital
Products
- Car Insurance
- Home Insurance
- Van Insurance
- Marshmallow Essential
- Marshmallow Plus
- Marshmallow Light
Competitors
Admiral · Direct Line · Zego · Hastings Direct · Cuvva
InsurtechUnicornFintechMobilityMigrant Services
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2025-Q2. Refreshed quarterly.