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Whop

Marketplace and storefront platform for selling digital products — courses, communities, trading signals, software, and memberships.
Creator Economy 📍 New York, NY Founded 2021
Current Valuation
$1.6B
as of 2026-Q1
UNICORN
Whop is a marketplace and storefront platform for digital products — including online courses, private communities, trading-signal groups, and SaaS tools — with $1.2B+ in GMV run rate. The company reached a $1.6B valuation after a $200M strategic investment from Tether in February 2026.

Company Profile

CEO
Cameron Zoub
Founded
2021
HQ
New York, NY
Employees
~50
Total Raised
$280M
Est. Revenue
$142M (2025-Q4)
Growth
~2.5× YoY
Last Round
Strategic — $200M (Feb 2026) · Lead: Tether
IPO Status
private

Founders & Key People

Cameron ZoubStephen SokolowskiJack SharkeySteven Schwartz

Investors

Tether · Insight Partners · Peter Thiel · 10x Capital

Products

  • Whop Storefronts
  • Communities
  • Apps marketplace
  • Checkout
  • Affiliate program

Competitors

Gumroad · Patreon · Kajabi · Stan Store · Beacons
creator economymarketplacedigital productsecommerce
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2026-Q1. Refreshed quarterly.