WHOOP
Unlock Human Performance & Healthspan
Consumer
📍 Boston, Massachusetts
Founded 2012
Current Valuation
$6.7B
as of 2026-Q1
UNICORN
WHOOP is a Boston-based wearable technology company that provides a screenless fitness tracker and subscription-based platform for continuous health monitoring. The device tracks metrics including heart rate, sleep, strain, recovery, stress, and respiratory rate, delivering personalized AI coaching through WHOOP Coach to help users optimize their training, recovery, and overall healthspan.
Company Profile
Est. Revenue
$1.1B (2026-Q1)
Growth
103% YoY revenue growth in 2025, reaching $1.1B ARR with 2.5M+ members; valuation tripled from $3.6B to $10.1B
Last Round
Series G-2 — $47M (Mar 2026)
Founders & Key People
Will AhmedJohn CapodilupoAurelian Nicolae
Investors
Collaborative Fund · SoftBank Vision Fund 2 · IVP · Qatar Investment Authority · Mubadala Investment Company · Abbott · Mayo Clinic · Foundry Group · Cristiano Ronaldo · LeBron James
Products
- WHOOP 5.0
- WHOOP MG (Medical Grade)
- WHOOP Coach AI
- WHOOP Advanced Labs
- Stress Monitor
- Heart Screener (ECG)
- Blood Pressure Insights
- WHOOP Body Smart Apparel
Competitors
Oura Ring · Apple Watch · Garmin · Fitbit · Ultrahuman
wearable technologyhealth trackingfitnessAI coachingperformance optimizationsubscription modelhealthspanrecovery tracking
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2026-Q1. Refreshed quarterly.