Whatnot
Livestream shopping marketplace for collectibles, fashion, sports cards, and Pokémon — the largest US live-commerce platform.
Ecommerce
📍 Los Angeles, CA
Founded 2019
Current Valuation
$12B
as of 2025-Q4
DECACORN
Whatnot runs the largest US livestream shopping marketplace, with hosts auctioning everything from Pokémon cards and sneakers to vintage clothing in real time. The platform more than doubled its valuation to $11.5B in its October 2025 Series F, up from $4.97B in January 2025.
Company Profile
Est. Revenue
$359M (2024-Q4)
Last Round
Series F — $225M (Oct 2025) · Lead: DST Global
Founders & Key People
Logan HeadGrant LaFontaine
Investors
DST Global · Andreessen Horowitz · Y Combinator · CapitalG · BOND · Greycroft
Products
- Live auctions
- Buy It Now marketplace
- Seller tools
- Whatnot Pay
Competitors
eBay Live · TikTok Shop · StockX · Poshmark
ecommercelive commercemarketplacecollectibles
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2025-Q4. Refreshed quarterly.