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Trax

Developer of an image recognition platform designed to deliver accurate and reliable performance analysis for consumer g
Business/Productivity Software 📍 Irving, TX Founded 1993
Current Valuation
$2.0B
as of 2021-Q2
UNICORN
Developer of an image recognition platform designed to deliver accurate and reliable performance analysis for consumer goods companies.

Company Profile

Founded
1993
HQ
Irving, TX
Employees
500
Total Raised
$1.1B
Last Round
Series E — $642M (Apr 2021)
IPO Status
private

Fundraising Status

Series E · $642M · 5y 4mo ago
privateTotal raised $1.1B

Secondary Market

Implied price / share
$5.45
Open interest
1
Secondary price return by period
Secondary market period returns3-month-17.4%6-month-68.5%1-year-65.7%All-time-72.8%
Implied per-share price from private secondary transactions, as of Jun 2026. This is a point estimate, not a quote — the feed carries no bid, ask or spread, and a secondary print is evidence of what someone paid on that date rather than a live market. The feed’s last-round price for this company is not a plausible per-share figure, so no comparison is shown. Compare across every tracked name →

Latest Funding Round

RoundAmountDateLead InvestorPost-Money
Series E$642MApr 2021$2.0B
E-CommerceImage RecognitionArtificial IntelligenceRetail TechnologyComputer VisionAnalytics
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2021-Q2. Refreshed quarterly.