ShopMy

Curated commerce infrastructure platform for creators and premium brands.

Technology 📍 New York, NY Founded 2020

Current Valuation

$1.5B

as of 2025-Q4

UNICORN

ShopMy is a creator commerce platform that provides infrastructure for influencers and brands to manage affiliate marketing and product recommendations. The platform features digital storefronts for creators and a marketplace for brand collaborations, focusing on human curation to drive high-ROI sales.

Company Profile

CEO

Harry Rein

Founded

2020

New York, NY

Employees

~730

Total Raised

$178M

Est. Revenue

$89M (2025)

Growth

196% YoY revenue growth

Last Round

Series C — $70M (Oct 2025) · Lead: Avenir

IPO Status

private

Founders & Key People

Harry ReinTiffany LopinskyChris Tinsley

Investors

Avenir · Bessemer Venture Partners · Inspired Capital · Index Ventures · Menlo Ventures · Volition Capital · Bain Capital Ventures

Products

ShopMy creator shops
brand collabs marketplace
link-in-bio commerce
ShopMy Pro
Circles community shopping

Competitors

LTK (rewardStyle) · MagicLinks · Howl · Linktree · Benable

creator economyaffiliate marketingsocial commerceinfluencer marketingmartech