Profound
Generative engine optimization platform helping brands understand and improve their visibility in AI search
AI
📍 New York, NY
Founded 2024
Current Valuation
$100M
as of 2025-Q2
PRIVATE
Profound is one of the leading generative engine optimization (GEO) platforms, tracking how brands appear in ChatGPT, Perplexity, Gemini, and Claude search results. Rapidly growing as enterprises prioritize AI-native visibility alongside traditional SEO. Customers include Indeed, Vimeo, and major B2B SaaS brands.
Company Profile
Last Round
Series A — $30M (Apr 2025) · Lead: Khosla Ventures
IPO Status
no imminent plans
Founders & Key People
James CadwalladerDylan Babbs
Investors
Khosla Ventures · Lightspeed · Saga VC · Nat Friedman · Daniel Gross
Products
- Profound Analytics (ChatGPT/Perplexity/Gemini visibility)
- Profound Lift (content optimization)
Competitors
Otterly · AthenaHQ · BrandRank.AI · Semrush AI Tracking
AIGEOMarketingAI SEO
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2025-Q2. Refreshed quarterly.