Configurable identity-verification workflows for digital onboarding
Fintech📍 San Francisco, CAFounded 2018
Current Valuation
$1.5B
as of 2021-Q3
UNICORN
Persona offers configurable identity-verification, fraud, and compliance workflows for onboarding and account monitoring. It is a core private-company comparable for KYC, fraud, and embedded-finance infrastructure.
Company Profile
CEO
Rick Song
Founded
2018
HQ
San Francisco, CA
Employees
~500
Total Raised
$217M
Last Round
Series C — $150M (Sep 2021) · Lead: Founders Fund
IPO Status
private
Fundraising Status
Series C · $150M · 4y 11mo ago
privateTotal raised $217M
Secondary Market
Implied price / share
$11.2
Last round price / share
$50.36
vs last round
-77.8%
Last round price vs secondary price
Secondary price return by period
Implied per-share price from private secondary transactions, as of Jun 2026. This is a point estimate, not a quote — the feed carries no bid, ask or spread, and a secondary print is evidence of what someone paid on that date rather than a live market. Compare across every tracked name →
Latest Funding Round
Round
Amount
Date
Lead Investor
Post-Money
Series C
$150M
Sep 2021
Founders Fund
—
Founders & Key People
Rick SongCharles Yeh
Investors
Founders Fund · Index Ventures · Coatue · First Round Capital · BOND
Products
Identity verification
Document verification
KYB workflows
Fraud detection
Competitors
Alloy · Socure · SentiLink · Middesk · Trulioo
FintechIdentityFraudForbes Fintech 50Unicorn
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2021-Q3. Refreshed quarterly.