Persona
Configurable identity-verification workflows for digital onboarding
Fintech
📍 San Francisco, CA
Founded 2018
Current Valuation
$1.5B
as of 2021-Q3
UNICORN
Persona offers configurable identity-verification, fraud, and compliance workflows for onboarding and account monitoring. It is a core private-company comparable for KYC, fraud, and embedded-finance infrastructure.
Company Profile
Last Round
Series C — $150M (Sep 2021) · Lead: Founders Fund
Fundraising Status
Series C · $150M · 4y 9mo ago
privateTotal raised $217M
Latest Funding Round
| Round | Amount | Date | Lead Investor | Post-Money |
|---|
| Series C | $150M | Sep 2021 | Founders Fund | — |
Founders & Key People
Rick SongCharles Yeh
Investors
Founders Fund · Index Ventures · Coatue · First Round Capital · BOND
Products
- Identity verification
- Document verification
- KYB workflows
- Fraud detection
Competitors
Alloy · Socure · SentiLink · Middesk · Trulioo
FintechIdentityFraudForbes Fintech 50Unicorn
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2021-Q3. Refreshed quarterly.