Configurable identity-verification workflows for digital onboarding
Persona offers configurable identity-verification, fraud, and compliance workflows for onboarding and account monitoring. It is a core private-company comparable for KYC, fraud, and embedded-finance infrastructure.
Fintech📍 San Francisco, CAFounded 2018
Current Valuation
$1.5B
as of 2021-Q3
UNICORN
QL Price
$391.74M
-74% vs last round
QuantLogix's current estimate for Persona, published 2026-09-20 — below the last disclosed round of $1.5B (2021-Q3).
Confidence
medium
Basis
secondary led
What backs this price
Last disclosed round
$1.5B
2021-Q3
weight 0.03
Secondary market print
$333M
2026-06-27
weight 0.6
How this price has held up
No round has priced for Persona since QuantLogix began publishing a price for it, so there is nothing to grade yet. The claim above is on the record from 2026-09-20 and will be graded against the next priced round. See the full accuracy record →
Which publicly-traded funds already hold it, what $10,000 buys, and whether any route is open to you.
Cite this price as QuantLogix QL Price, Persona, 2026-09-20 (b723afbbfef79907).
The id pins this exact claim, so a citation stays checkable after the price moves.
Model estimate for research — not a quote, target price, or investment advice.
IPO Outlookprivate
Is Persona going public?
No. Persona is private and has not filed to go public. There is no S-1 on file.
What is Persona's valuation in 2026?
Persona is valued at $1.5B as of 2021-Q3, set by its Series C ($150M, Sep 2021). That is the last confirmed mark, not a live price — private shares do not trade continuously.
Has Persona filed an S-1?
No public S-1 is on file for Persona.
Who are Persona's investors?
Persona's investors include Founders Fund, Index Ventures, Coatue, First Round Capital, BOND.
Can you buy Persona stock?
No. Persona is a private company — its shares are not listed on any exchange and there is no ticker. The routes to exposure are pre-IPO secondary marketplaces and funds (accredited investors), employee tender offers when the company runs one, and public companies with read-through exposure. QuantLogix maps every route it can verify for Persona on its Pre-IPO Access Desk.
Answers are derived from the roster record shown on this page — filing status, last round and confirmed marks. Where the record is silent, the answer says so rather than guessing.
Company Profile
CEO
Rick Song
Founded
2018
HQ
San Francisco, CA
Employees
~500
Total Raised
$217M
Last Round
Series C — $150M (Sep 2021) · Lead: Founders Fund
IPO Status
private
Fundraising Status
Series C · $150M · 5y ago
privateTotal raised $217M
Secondary Market
Implied price / share
$11.2
Last round price / share
$50.36
vs last round
-77.8%
Last round price vs secondary price
Secondary price return by period
Implied per-share price from private secondary transactions, as of Jun 2026. This is a point estimate, not a quote — the feed carries no bid, ask or spread, and a secondary print is evidence of what someone paid on that date rather than a live market. Compare across every tracked name →
Latest Funding Round
Round
Amount
Date
Lead Investor
Post-Money
Series C
$150M
Sep 2021
Founders Fund
—
Talent Signal
Hiring trend
▶ Hiring steady
-6% vs 2026-08
Open roles
17
via ashby
Product-build share
53%
engineering, research, product, design
Trajectory
steady
product-led hiring — 53% of open roles build product; the rest are go-to-market and G&A.
Counted from Persona's live job board as of 2026-09-16; role functions classified from posting titles. Open-role counts are an activity signal, not headcount. Refreshed monthly.
Founders & Key People
Rick SongCharles Yeh
Investors
Founders Fund · Index Ventures · Coatue · First Round Capital · BOND
Products
Identity verification
Document verification
KYB workflows
Fraud detection
Competitors
Alloy · Socure · SentiLink · Middesk · Trulioo
FintechIdentityFraudForbes Fintech 50
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2021-Q3. Refreshed quarterly.