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Paddle

Merchant of Record platform for SaaS, AI, app, and digital-product companies.
Fintech 📍 London, UK Founded 2012
Current Valuation
$1.4B
as of 2022-05
UNICORN
Paddle is a London-founded Merchant of Record platform for digital product companies. Founded in 2012 by Christian Owens and Harrison Rose, it acts as the reseller of record for 6,000+ SaaS, AI, and app businesses — handling payments, currencies, sales tax, refunds, fraud, and global compliance in one layer. The company merged with MacPaw's DevMate developer platform in 2017 and acquired subscription-analytics firm ProfitWell in 2022 (a deal reported at ~$200M). Disclosed growth trajectory: revenue doubled between November 2020 and the KKR-led Series D (May 2022, $1.4B valuation), with average annual revenue growth above 175% across 2018–2022, and 40% year-over-year growth reported at the July 2025 CIBC financing. Total disclosed funding: $318M. Absolute revenue figures are not publicly disclosed.

Company Profile

CEO
Jimmy Fitzgerald
Founded
2012
HQ
London, UK
Employees
300+
Total Raised
$318M
Growth
40% YoY (2025); revenue doubled Nov 2020→May 2022; avg >175%/yr 2018–2022 (company-disclosed)
Last Round
Growth financing — $25M (Jul 2025) · Lead: CIBC Innovation Banking
IPO Status
private

Fundraising Status

Growth financing · $25M · 1y 1mo ago
privateTotal raised $318M5 disclosed rounds

Series D Impact

Round Size
$200M
Primary financing announced
Post-Money Valuation
$1.4B
Company-announced mark
Round / Post-Money
14.3%
New capital ÷ post-money
Disclosed Funding
$318M
Cumulative disclosed rounds
Step-up compares disclosed post-money valuations. Round / post-money is a financing-size ratio, not an ownership or dilution estimate.

Growth & Valuation

Capital raised per round
Capital raised per funding round$3MSeries A$13MSeries B$68MSeries C$200MSeries D$25MGrowth financing (debt)
Charts built from publicly disclosed funding rounds and revenue estimates. Approximate, not real-time, not investment advice.

Funding History

RoundAmountDateLead InvestorPost-Money
Growth financing (debt)$25MJul 2025CIBC Innovation Banking—
Series D$200MMay 2022KKR$1.4B
Series C$68MNov 2020FTV Capital—
Series B$12.5MDec 2017Notion Capital—
Series A$3.2MSep 2016BGF Ventures—

Founders & Key People

Christian OwensHarrison Rose

Investors

KKR · FTV Capital · 83North · Notion Capital · Kindred Capital · CIBC Innovation Banking · BGF Ventures · Spring Partners · MacPaw

Products

  • Merchant of Record
  • Paddle Payments
  • Paddle Billing
  • Sales tax and VAT compliance
  • Fraud and refund management
  • ProfitWell Metrics
  • Retain

Competitors

Stripe · FastSpring · Chargebee · Recurly · Zuora · Adyen · Checkout.com
FintechPaymentsMerchant of RecordSaaSSubscription BillingTax Compliance
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2022-05. Refreshed quarterly.