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Paddle

Merchant of Record platform for SaaS, AI, app, and digital-product companies.
Paddle is a London-founded Merchant of Record platform for digital product companies. Founded in 2012 by Christian Owens and Harrison Rose, it acts as the reseller of record for 6,000+ SaaS, AI, and app businesses — handling payments, currencies, sales tax, refunds, fraud, and global compliance in one layer. The company merged with MacPaw's DevMate developer platform in 2017 and acquired subscription-analytics firm ProfitWell in 2022 (a deal reported at ~$200M). Disclosed growth trajectory: revenue doubled between November 2020 and the KKR-led Series D (May 2022, $1.4B valuation), with average annual revenue growth above 175% across 2018–2022, and 40% year-over-year growth reported at the July 2025 CIBC financing. Total disclosed funding: $318M. Absolute revenue figures are not publicly disclosed.
Fintech 📍 London, UK Founded 2012
Current Valuation
$1.4B
as of 2022-05
UNICORN

QL Price

$1.4B
0% vs last round
QuantLogix's current estimate for Paddle, published 2026-09-19 — in line with the last disclosed round of $1.4B (2022-05).
Confidence
low
Basis
round anchored
What backs this price
Last disclosed round $1.4B 2022-05 weight 0.05
How this price has held up
No round has priced for Paddle since QuantLogix began publishing a price for it, so there is nothing to grade yet. The claim above is on the record from 2026-09-19 and will be graded against the next priced round. See the full accuracy record →
How to actually get exposure to Paddle →
Which publicly-traded funds already hold it, what $10,000 buys, and whether any route is open to you.
Cite this price as QuantLogix QL Price, Paddle, 2026-09-19 (518a84836428804d). The id pins this exact claim, so a citation stays checkable after the price moves. Model estimate for research — not a quote, target price, or investment advice.

IPO Outlookprivate

Is Paddle going public?
No. Paddle is private and has not filed to go public. There is no S-1 on file.
What is Paddle's valuation in 2026?
Paddle is valued at $1.4B as of May 2022, set by its Growth financing ($25M, Jul 2025). That is the last confirmed mark, not a live price — private shares do not trade continuously.
Has Paddle filed an S-1?
No public S-1 is on file for Paddle.
Who are Paddle's investors?
Paddle's investors include KKR, FTV Capital, 83North, Notion Capital, Kindred Capital, CIBC Innovation Banking and 3 more.
Can you buy Paddle stock?
No. Paddle is a private company — its shares are not listed on any exchange and there is no ticker. The routes to exposure are pre-IPO secondary marketplaces and funds (accredited investors), employee tender offers when the company runs one, and public companies with read-through exposure. QuantLogix maps every route it can verify for Paddle on its Pre-IPO Access Desk.
How to actually get exposure to Paddle →
Answers are derived from the roster record shown on this page — filing status, last round and confirmed marks. Where the record is silent, the answer says so rather than guessing.

Company Profile

CEO
Jimmy Fitzgerald
Founded
2012
HQ
London, UK
Employees
300+
Total Raised
$318M
Growth
40% YoY (2025); revenue doubled Nov 2020→May 2022; avg >175%/yr 2018–2022 (company-disclosed)
Last Round
Growth financing — $25M (Jul 2025) · Lead: CIBC Innovation Banking
IPO Status
private

Fundraising Status

Growth financing · $25M · 1y 2mo ago
privateTotal raised $318M5 disclosed rounds

Series D Impact

Round Size
$200M
Primary financing announced
Post-Money Valuation
$1.4B
Company-announced mark
Round / Post-Money
14.3%
New capital ÷ post-money
Disclosed Funding
$318M
Cumulative disclosed rounds
Step-up compares disclosed post-money valuations. Round / post-money is a financing-size ratio, not an ownership or dilution estimate.

Growth & Valuation

Capital raised per round
Capital raised per funding round$3MSeries A$13MSeries B$68MSeries C$200MSeries D$25MGrowth financing (debt)
Charts built from publicly disclosed funding rounds and revenue estimates. Approximate, not real-time, not investment advice.

Funding History

RoundAmountDateLead InvestorPost-Money
Growth financing (debt)$25MJul 2025CIBC Innovation Banking
Series D$200MMay 2022KKR$1.4B
Series C$68MNov 2020FTV Capital
Series B$12.5MDec 2017Notion Capital
Series A$3.2MSep 2016BGF Ventures

Talent Signal

Hiring trend
Hiring downtrend
-14% vs 2026-08
Open roles
19
via ashby
Product-build share
37%
engineering, research, product, design
Trajectory
tightening
balanced build + GTM — 37% builders vs 63% go-to-market/G&A — scaling both sides.
Open roles trending down; no tracked executive churn.
Open roles by month
Open roles by month22Aug '2619Sep '26
Open roles by function
Open roles by functionSales & GTM6Engineering4Other2Marketing2Product1Ops & People1Design1Data & ML1Support1
product-building   go-to-market / G&A
Engineering Manager (Platform - Application Excellence)Senior Software Engineer - GoStaff Product ManagerSenior Product DesignerSite Reliability EngineerEngineering Manager (Subscriptions)
Counted from Paddle's live job board as of 2026-09-16; role functions classified from posting titles. Open-role counts are an activity signal, not headcount. Refreshed monthly.

Founders & Key People

Christian OwensHarrison Rose

Investors

KKR · FTV Capital · 83North · Notion Capital · Kindred Capital · CIBC Innovation Banking · BGF Ventures · Spring Partners · MacPaw

Products

  • Merchant of Record
  • Paddle Payments
  • Paddle Billing
  • Sales tax and VAT compliance
  • Fraud and refund management
  • ProfitWell Metrics
  • Retain

Competitors

Stripe · FastSpring · Chargebee · Recurly · Zuora · Adyen · Checkout.com
FintechPaymentsMerchant of RecordSaaSSubscription BillingTax Compliance
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2022-05. Refreshed quarterly.