Owner

All-in-one platform for independent restaurants — websites, online ordering, marketing, loyalty

Vertical SaaS 📍 San Francisco, CA Founded 2020

Current Valuation

$1.0B

as of 2025-Q2

UNICORN

Owner.com (rebranded from Profitboss) is a vertical SaaS platform that helps independent restaurants build websites, take online orders commission-free, and run marketing + loyalty programs. Co-founded by Adam Guild and Dean Bloembergen in 2020, the company raised a $120M Series C in May 2025 at a $1B valuation — becoming a unicorn — on the back of ~137% YoY revenue growth.

Company Profile

CEO

Adam Guild

Founded

2020

San Francisco, CA

Employees

~390

Total Raised

$154M

Est. Revenue

$81M (2025)

Growth

+137% YoY (~$36-80M ARR)

Last Round

Series C — $120M (May 2025)

IPO Status

none

Founders & Key People

Adam GuildDean Bloembergen

Investors

SaaStr Fund · Altman Capital · Redpoint Ventures

Products

Restaurant website builder
Online ordering platform
Restaurant marketing automation
Loyalty program engine
Direct-to-consumer ordering (commission-free)

Competitors

Toast · Square for Restaurants · ChowNow · DoorDash Storefront · BentoBox

vertical-saasrestaurant-techb2bunicornSaaS