Mixpanel
Product analytics platform for measuring user behavior and retention in digital products
Enterprise
📍 San Francisco, CA
Founded 2009
Current Valuation
$1.1B
as of 2022-Q1
UNICORN
Mixpanel pioneered event-based product analytics, helping product managers understand user behavior and retention. Founded by Suhail Doshi who later left to start Playground.com (image AI). Faces strong competition from Amplitude, which IPO'd in 2021 before being taken private.
Company Profile
Last Round
Growth equity — $200M (Aug 2021) · Lead: Bain Capital Tech Opportunities
IPO Status
no imminent plans
Fundraising Status
Growth equity · $200M · 4y 11mo ago
no imminent plansTotal raised $286M
Latest Funding Round
| Round | Amount | Date | Lead Investor | Post-Money |
|---|
| Growth equity | $200M | Aug 2021 | Bain Capital Tech Opportunities | — |
Founders & Key People
Suhail DoshiTim Trefren
Investors
Bain Capital Tech Opportunities · Andreessen Horowitz · Sequoia Capital · YC · Sapphire Ventures
Products
- Mixpanel Analytics
- Insights
- Funnels
- Cohorts
- Impact reports
Competitors
Amplitude · Heap · PostHog · Pendo
AnalyticsProduct AnalyticsSaaS
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2022-Q1. Refreshed quarterly.