Midjourney
Bootstrapped AI image generation lab with no outside investors, delivered via web and Discord.
AI
📍 San Francisco, CA
Founded 2021
Current Valuation
$10B
as of 2024
DECACORN
Midjourney is a bootstrapped AI image generation lab founded by David Holz (former Leap Motion co-founder), notable for taking zero outside investment while scaling to ~$500M ARR by 2025 (up from ~$300M in 2024). Originally Discord-native, it operates with a famously small team of ~50 and is estimated by CB Insights at ~$10B if it were to raise.
Founders & Key People
David Holz
Products
- Midjourney (web + Discord image generation)
- Midjourney v7 model
- Niji (anime model)
- Video generation (research preview)
Competitors
OpenAI (DALL-E) · Stability AI · Black Forest Labs (Flux) · Ideogram · Adobe Firefly
aiimage generationgenerative aibootstrappeddiscord-native
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2024. Refreshed quarterly.