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Fanatics

Sports apparel, collectibles, trading cards and sports betting platform
Ecommerce 📍 Jacksonville, FL Founded 2011
Current Valuation
$31B
as of 2024-Q4
DECACORN
Fanatics is Michael Rubin's licensed sports merchandise empire spanning three units: Commerce (apparel), Collectibles (Topps trading cards) and Betting & Gaming (sportsbook). Founded in 2011, the company hit $8.1B revenue in 2024 (+15% YoY) and was last valued at $31B in a December 2022 round led by Clearlake Capital.

Company Profile

CEO
Michael Rubin
Founded
2011
HQ
Jacksonville, FL
Employees
20000+
Total Raised
$4.0B
Est. Revenue
$9.6B (2025)
Growth
~19% YoY (2024 revenue +15% to $8.1B, 2025 estimated ~$9.6B)
Last Round
Secondary tender — $700M (Dec 2022) · Lead: Clearlake Capital
IPO Status
rumored

Founders & Key People

Michael Rubin

Investors

SoftBank · Silver Lake · Clearlake Capital · MSD Partners · Fidelity

Products

  • Fanatics Commerce (licensed sports apparel)
  • Fanatics Collectibles (Topps trading cards)
  • Fanatics Betting & Gaming (sportsbook)
  • Fanatics Live (streaming auctions)

Competitors

DraftKings (DKNG) · FanDuel · Panini · Dick's Sporting Goods
EcommerceSportsCollectiblesDecacorn
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2024-Q4. Refreshed quarterly.