Fanatics
Sports apparel, collectibles, trading cards and sports betting platform
Ecommerce
📍 Jacksonville, FL
Founded 2011
Current Valuation
$31B
as of 2024-Q4
DECACORN
Fanatics is Michael Rubin's licensed sports merchandise empire spanning three units: Commerce (apparel), Collectibles (Topps trading cards) and Betting & Gaming (sportsbook). Founded in 2011, the company hit $8.1B revenue in 2024 (+15% YoY) and was last valued at $31B in a December 2022 round led by Clearlake Capital.
Company Profile
Growth
~19% YoY (2024 revenue +15% to $8.1B, 2025 estimated ~$9.6B)
Last Round
Secondary tender — $700M (Dec 2022) · Lead: Clearlake Capital
Founders & Key People
Michael Rubin
Investors
SoftBank · Silver Lake · Clearlake Capital · MSD Partners · Fidelity
Products
- Fanatics Commerce (licensed sports apparel)
- Fanatics Collectibles (Topps trading cards)
- Fanatics Betting & Gaming (sportsbook)
- Fanatics Live (streaming auctions)
Competitors
DraftKings (DKNG) · FanDuel · Panini · Dick's Sporting Goods
EcommerceSportsCollectiblesDecacorn
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2024-Q4. Refreshed quarterly.