Faire
The online wholesale marketplace connecting independent retailers and brands.
E-commerce
📍 San Francisco, CA
Founded 2017
Current Valuation
$5.2B
as of 2025-Q4
UNICORN
Faire is a wholesale marketplace that helps independent retailers discover and buy inventory from unique brands. The platform provides financial tools like net-60 terms and free returns to help small businesses compete with larger retailers.
Company Profile
Last Round
Series I — $100M (Nov 2025) · Lead: WCM Investment Management
Fundraising Status
Series I · $100M · 8 mo ago
privateTotal raised $1.7B
Latest Funding Round
| Round | Amount | Date | Lead Investor | Post-Money |
|---|
| Series I | $100M | Nov 2025 | WCM Investment Management | — |
Founders & Key People
Max RhodesMarcelo CortesDaniele PeritoJeff Kolovson
Investors
Sequoia Capital · Founders Fund · Khosla Ventures · Lightspeed Venture Partners · Y Combinator · DST Global · Forerunner Ventures · WCM Investment Management
Products
- Faire marketplace
- Faire Direct
- Insider
- Faire Forecast
- Faire mobile app
Competitors
Alibaba · Bulletin · Tundra · Abound · Ankorstore
B2BWholesaleRetailMarketplaceSaaS
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2025-Q4. Refreshed quarterly.