Faire

The online wholesale marketplace connecting independent retailers and brands.

E-commerce 📍 San Francisco, CA Founded 2017

Current Valuation

$5.2B

as of 2025-Q4

UNICORN

Faire is a wholesale marketplace that helps independent retailers discover and buy inventory from unique brands. The platform provides financial tools like net-60 terms and free returns to help small businesses compete with larger retailers.

Company Profile

CEO

Max Rhodes

Founded

2017

San Francisco, CA

Employees

~1,500

Total Raised

$1.7B

Est. Revenue

$500M (2025)

Growth

over 40% YoY

Last Round

Series I — $100M (Nov 2025) · Lead: WCM Investment Management

IPO Status

private

Founders & Key People

Max RhodesMarcelo CortesDaniele PeritoJeff Kolovson

Investors

Sequoia Capital · Founders Fund · Khosla Ventures · Lightspeed Venture Partners · Y Combinator · DST Global · Forerunner Ventures · WCM Investment Management

Products

Faire marketplace
Faire Direct
Insider
Faire Forecast
Faire mobile app

Competitors

Alibaba · Bulletin · Tundra · Abound · Ankorstore

B2BWholesaleRetailMarketplaceSaaS