Cleo

AI chatbot for Gen Z personal finance — budgeting, credit coaching, and cash advances.

Fintech 📍 London, United Kingdom Founded 2016

Current Valuation

$500M

as of 2022-Q2

PRIVATE

Cleo is a chatbot-first personal finance app aimed at Gen Z, combining budgeting, credit-building, and cash-advance products inside a conversational AI interface that talks to users with humor and personality. Headquartered in London with major US operations, Cleo has roughly 4M+ users and has scaled to ~$300M in annualized revenue in 2025 — growth driven primarily by its US cash-advance and credit-building business. Last priced at $500M in its 2022 Series C, the revenue trajectory implies a substantially higher mark today.

Company Profile

CEO

Barnaby Hussey-Yeo

Founded

2016

London, United Kingdom

Employees

~250

Total Raised

$175M

Est. Revenue

$300M (2025-Q2)

Growth

~62% YoY

Last Round

Series C — $80M (Jun 2022) · Lead: Sofina

IPO Status

private

Founders & Key People

Barnaby Hussey-Yeo

Investors

Sofina · Balderton Capital · LocalGlobe · EQT Ventures · Octopus Ventures

Products

Cleo AI Chatbot
Cleo Plus (subscription)
Cleo Builder (credit-building card)
Cash Advance

Competitors

Chime · Earnin · Dave · Albert · Current

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