A #PeopleFirst community bank providing innovative financial solutions and BaaS partnerships.
Choice Financial Group is a community bank holding company headquartered in Fargo, North Dakota, operating as Choice Bank. It is a leading player in the Banking-as-a-Service (BaaS) sector, partnering with major fintechs while maintaining strong roots in traditional commercial and agricultural lending.
Financial Services📍 Fargo, NDFounded 2001
Current Valuation
$400M
as of 2024-Q4
PRIVATE
QL Price
$400M
0% vs last round
QuantLogix's current estimate for Choice Financial Group, published 2026-10-07 — in line with the last disclosed round of $400M (2024-Q4).
Confidence
low
Basis
round anchored
What backs this price
Last disclosed round
$400M
2024-Q4
weight 0.29
How this price has held up
No round has priced for Choice Financial Group since QuantLogix began publishing a price for it, so there is nothing to grade yet. The claim above is on the record from 2026-10-07 and will be graded against the next priced round. See the full accuracy record →
Which publicly-traded funds already hold it, what $10,000 buys, and whether any route is open to you.
Cite this price as QuantLogix QL Price, Choice Financial Group, 2026-10-07 (d96172de08526f49).
The id pins this exact claim, so a citation stays checkable after the price moves.
Model estimate for research — not a quote, target price, or investment advice.
IPO Outlookprivate
Is Choice Financial Group going public?
No. Choice Financial Group is private and has not filed to go public. There is no S-1 on file.
What is Choice Financial Group's valuation in 2026?
Choice Financial Group is valued at $400M as of 2024-Q4, set by its Series B. That is the last confirmed mark, not a live price — private shares do not trade continuously.
Has Choice Financial Group filed an S-1?
No public S-1 is on file for Choice Financial Group.
Who are Choice Financial Group's investors?
Choice Financial Group's investors include Privately Held, Local Community Shareholders.
Is Choice Financial Group publicly traded — can you buy Choice Financial Group stock?
No. Choice Financial Group is a private company — its shares are not listed on any exchange and there is no ticker. The routes to exposure are pre-IPO secondary marketplaces and funds (accredited investors), employee tender offers when the company runs one, and public companies with read-through exposure. QuantLogix maps every route it can verify for Choice Financial Group on its Pre-IPO Access Desk.
Answers are derived from the roster record shown on this page — filing status, last round and confirmed marks. Where the record is silent, the answer says so rather than guessing.
Company Profile
CEO
Brian Johnson
Founded
2001
HQ
Fargo, ND
Employees
~450
Est. Revenue
$315M (2024)
Growth
Up 8% year-over-year
IPO Status
private
Fundraising Status
Series B
private
Latest Funding Round
Round
Amount
Date
Lead Investor
Post-Money
Series B
—
—
—
Talent Signal
Hiring trend
▶ Hiring steady
0% vs 2026-08
Open roles
4
via careers page
Product-build share
50%
engineering, research, product, design
Trajectory
steady
product-led hiring — 50% of open roles build product; the rest are go-to-market and G&A.
Actively hiring with no tracked executive churn.
Open roles by month
Open roles by function
■ product-building ■ go-to-market / G&A
Medical, Dental, and VisionMedical, Limited Purpose and Dependent Flexible Spending AccountsSkip to content![Choice Financial Group
Counted from Choice Financial Group's live job board as of 2026-09-14; role functions classified from posting titles. Open-role counts are an activity signal, not headcount. Refreshed monthly.
Founders & Key People
Bert Johnson
Investors
Privately Held · Local Community Shareholders
Products
SBA Lending
Ag Lending
BaaS Partnerships
Commercial Banking
Deposits
Equipment Financing
Competitors
BMO · Cross River Bank · Sutton Bank · Live Oak Bank · Coastal Community Bank
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2024-Q4. Refreshed quarterly.