A #PeopleFirst community bank providing innovative financial solutions and BaaS partnerships.
Financial Services📍 Fargo, NDFounded 2001
Current Valuation
$400M
as of 2024-Q4
PRIVATE
IPO Outlookprivate
Is Choice Financial Group going public?
No. Choice Financial Group is private and has not filed to go public. There is no S-1 on file.
What is Choice Financial Group's valuation in 2026?
Choice Financial Group is valued at $400M as of 2024-Q4, set by its Series B. That is the last confirmed mark, not a live price — private shares do not trade continuously.
Has Choice Financial Group filed an S-1?
No public S-1 is on file for Choice Financial Group.
Who are Choice Financial Group's investors?
Choice Financial Group's investors include Privately Held, Local Community Shareholders.
Answers are derived from the roster record shown on this page — filing status, last round and confirmed marks. Where the record is silent, the answer says so rather than guessing.
Choice Financial Group is a community bank holding company headquartered in Fargo, North Dakota, operating as Choice Bank. It is a leading player in the Banking-as-a-Service (BaaS) sector, partnering with major fintechs while maintaining strong roots in traditional commercial and agricultural lending.
Company Profile
CEO
Brian Johnson
Founded
2001
HQ
Fargo, ND
Employees
~450
Est. Revenue
$315M (2024)
Growth
Up 8% year-over-year
IPO Status
private
Fundraising Status
Series B
private
Latest Funding Round
Round
Amount
Date
Lead Investor
Post-Money
Series B
—
—
—
Talent Signal
Hiring trend
● First snapshot
trend accrues with monthly sweeps
Open roles
4
via careers page
Product-build share
50%
engineering, research, product, design
Trajectory
steady
product-led hiring — 50% of open roles build product; the rest are go-to-market and G&A.
Actively hiring with no tracked executive churn.
Open roles by month
Open roles by function
■ product-building ■ go-to-market / G&A
Medical, Dental, and VisionMedical, Limited Purpose and Dependent Flexible Spending AccountsSkip to content![Choice Financial Group
Counted from Choice Financial Group's live job board as of 2026-08-17; role functions classified from posting titles. Open-role counts are an activity signal, not headcount. Refreshed monthly.
Founders & Key People
Bert Johnson
Investors
Privately Held · Local Community Shareholders
Products
SBA Lending
Ag Lending
BaaS Partnerships
Commercial Banking
Deposits
Equipment Financing
Competitors
BMO · Cross River Bank · Sutton Bank · Live Oak Bank · Coastal Community Bank
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2024-Q4. Refreshed quarterly.