Cameo
Marketplace for personalized video messages from celebrities and influencers
Creator Economy
📍 Chicago, IL
Founded 2017
Current Valuation
$100M
as of 2024-Q1
PRIVATE
Cameo is the marketplace where fans pay celebrities and influencers (athletes, actors, musicians, reality-TV stars) for personalized video shoutouts, live 1:1 video calls, and branded business videos. The company reached a $1B unicorn valuation in March 2021 at the height of pandemic demand, then lost roughly 90% of that value as restrictions eased — laying off 25% of staff in 2022 and raising a $28M round at a much lower valuation led by Valor Equity Partners in March 2024. Under co-founder/CEO Steven Galanis, Cameo is rebuilding around higher-margin enterprise video and live Cameo Calls.
Company Profile
Growth
Lost ~90% of valuation from the 2021 $1B peak after pandemic-era demand collapsed; rebuilding around B2B and live Calls
Last Round
Growth round — $28M (Mar 2024) · Lead: Valor Equity Partners
Founders & Key People
Steven GalanisMartin BlencoweDevon Townsend
Investors
Valor Equity Partners · SoftBank Vision Fund · e.ventures · Spark Capital · Lightspeed Venture Partners · Kleiner Perkins
Products
- Personalized celebrity video messages
- Cameo Calls (live 1:1 video calls)
- Cameo for Business (branded video for marketing)
- Cameo Direct (DM celebrities)
Competitors
Memmo · Celevu · Personalized video Substacks · Patreon · OnlyFans
Creator EconomyC2C MarketplaceConsumerPost-Pandemic Reset
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2024-Q1. Refreshed quarterly.