UK letterbox flower delivery and personalized gifting platform serving eight European markets
ecommerce📍 LondonFounded 2013
Current Valuation
$500M
as of 2022 (stale)
PRIVATE
IPO Outlookprivate
Is Bloom & Wild going public?
No. Bloom & Wild is private and has not filed to go public. There is no S-1 on file.
What is Bloom & Wild's valuation in 2026?
Bloom & Wild is valued at $500M as of 2022 (stale), set by its Series D ($102M, Aug 2021). That is the last confirmed mark, not a live price — private shares do not trade continuously.
Has Bloom & Wild filed an S-1?
No public S-1 is on file for Bloom & Wild.
Who are Bloom & Wild's investors?
Bloom & Wild's investors include General Catalyst, Index Ventures, Novator, Latitude Ventures, D4 Ventures, Burda Principal Investments.
Answers are derived from the roster record shown on this page — filing status, last round and confirmed marks. Where the record is silent, the answer says so rather than guessing.
Bloom & Wild is a UK-headquartered direct-to-consumer flower delivery and personalized gifting platform that pioneered letterbox-format bouquets in Europe. Revenue peaked at $191M in 2021 during the COVID e-commerce boom and settled around $150M in 2024 as the company pivoted from growth to profitability — reaching $5.6M adjusted EBITDA in FY24 (a $12M YoY improvement). The 2022 $500M valuation is stale; recent operating metrics suggest a substantial reset from the peak.
Company Profile
CEO
Aron Gelbard
Founded
2013
HQ
London
Employees
~400
Total Raised
$199.5M
Est. Revenue
$150M (2024)
Growth
Returned to growth: UK +10% FY25, group +5.9% FY25, adj EBITDA £5.7M
Last Round
Series D — $102M (Aug 2021) · Lead: General Catalyst
IPO Status
none
Fundraising Status
Series D · $102M · 5y ago
noneTotal raised $199.5M
Latest Funding Round
Round
Amount
Date
Lead Investor
Post-Money
Series D
$102M
Aug 2021
General Catalyst
—
Talent Signal
Hiring trend
▲ Hiring uptrend
50% of roles posted in last 30d
Open roles
10
via lever
Product-build share
20%
engineering, research, product, design
Trajectory
expanding
go-to-market push — Only 20% of open roles build product — hiring is concentrated in sales/marketing/ops (5 of 10 open roles are other).
No tracked executive churn; open roles trending up.
Open roles by month
Open roles by function
■ product-building ■ go-to-market / G&A
Lead DevSecOps EngineerSenior Packaging & Product DesignerCustomer Delight Talent PoolCustomer Support Associate (Dutch Speaking)Customer Support Senior Associate (Dutch or German Speaking)CX AI Lead
Counted from Bloom & Wild's live job board as of 2026-08-17; role functions classified from posting titles. Open-role counts are an activity signal, not headcount. Refreshed monthly.
Founders & Key People
Aron GelbardBen Stanway
Investors
General Catalyst · Index Ventures · Novator · Latitude Ventures · D4 Ventures · Burda Principal Investments
Products
Letterbox flower delivery
Bloom & Wild subscription bouquets
Bloomon (Netherlands brand)
Bergamotte (France brand)
Non-flower gifting (food hampers, baked goods)
Competitors
Interflora · 1-800-Flowers · Moonpig · Local florists
E-commerceConsumerUKGifting
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2022 (stale). Refreshed quarterly.