Bloom & Wild

UK letterbox flower delivery and personalized gifting platform serving eight European markets

ecommerce 📍 London Founded 2013

Current Valuation

$500M

as of 2022 (stale)

PRIVATE

Bloom & Wild is a UK-headquartered direct-to-consumer flower delivery and personalized gifting platform that pioneered letterbox-format bouquets in Europe. Revenue peaked at $191M in 2021 during the COVID e-commerce boom and settled around $150M in 2024 as the company pivoted from growth to profitability — reaching $5.6M adjusted EBITDA in FY24 (a $12M YoY improvement). The 2022 $500M valuation is stale; recent operating metrics suggest a substantial reset from the peak.

Company Profile

CEO

Aron Gelbard

Founded

2013

London

Employees

~400

Total Raised

$200M

Est. Revenue

$150M (2024)

Growth

Returned to growth: UK +10% FY25, group +5.9% FY25, adj EBITDA £5.7M

Last Round

Series D — $102M (Aug 2021) · Lead: General Catalyst

IPO Status

none

Founders & Key People

Aron GelbardBen Stanway

Investors

General Catalyst · Index Ventures · Novator · Latitude Ventures · D4 Ventures · Burda Principal Investments

Products

Letterbox flower delivery
Bloom & Wild subscription bouquets
Bloomon (Netherlands brand)
Bergamotte (France brand)
Non-flower gifting (food hampers, baked goods)

Competitors

Interflora · 1-800-Flowers · Moonpig · Local florists

E-commerceConsumerUKGifting