Betterment

Automated investing and high-yield cash management for retail investors.

Fintech 📍 New York, USA Founded 2008

Current Valuation

$1.1B

as of 2023-Q2

UNICORN

Betterment is one of the original robo-advisors, offering algorithmically-managed taxable investment accounts, IRAs, 401(k)s, high-yield cash, and crypto portfolios for retail investors. AUM grew to $55B+ by February 2025 and $65B+ by November 2025 with over 1M customers. Last priced round was a $160M Series F in 2017 at ~$800M; the $1.15B figure reflects a 2023 secondary-market mark, not a primary round.

Company Profile

CEO

Sarah Levy

Founded

2008

New York, USA

Employees

~400

Total Raised

$435M

Est. Revenue

$153M (2023-Q4)

IPO Status

private

Founders & Key People

Jon SteinEli Broverman

Investors

Kinnevik · Bessemer Venture Partners · Menlo Ventures · Anthemis Group · Francisco Partners

Products

Betterment Invest
Betterment Cash Reserve
Betterment 401(k)
Betterment for Advisors
Crypto Investing

Competitors

Wealthfront · SoFi Invest · Schwab Intelligent Portfolios · Vanguard Digital Advisor · Robinhood

robo-advisorfintechinvestingwealth-managementretirement