Attentive
AI-powered SMS and email marketing platform for ecommerce brands.
Marketing
📍 New York, NY, USA
Founded 2016
Current Valuation
$6.9B
as of 2021-Q2
UNICORN
Attentive is a personalized SMS and email marketing platform that has helped brands generate over $20B in attributed eCommerce revenue. The company crossed $500M in ARR in early 2025 and has aggressively rolled out generative AI marketing tools under CEO Amit Jhawar, who took over from co-founder Brian Long in 2023. Its $6.9B Series E in June 2021 marked the last priced primary round.
Company Profile
Est. Revenue
$500M (2024-Q4)
Last Round
Series E — $470M (Jun 2021) · Lead: Coatue Management
Founders & Key People
Brian LongAndrew Jones
Investors
Coatue Management · Tiger Global · Sequoia Capital · IVP · Bain Capital Ventures · Wellington Management
Products
- SMS Marketing
- Email Marketing
- AI Pro (generative AI marketing assistant)
- Identity
Competitors
Klaviyo · Postscript · Yotpo · Iterable
marketingsmsecommerceb2bai
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2021-Q2. Refreshed quarterly.