AppsFlyer
The industry's most trusted mobile attribution and marketing analytics platform.
Marketing Technology
📍 Herzliya, Israel
Founded 2011
Current Valuation
$2.7B
as of 2026-Q2
UNICORN
AppsFlyer is a global leader in mobile attribution and marketing analytics, providing brands with data-driven insights to optimize their marketing spend and user engagement. The platform offers specialized tools for fraud prevention, audience segmentation, and predictive modeling, ensuring privacy-compliant measurement across all digital channels.
Company Profile
Est. Revenue
$508.4M (2024)
Growth
Strong ARR growth reaching $500M+ in 2024.
Last Round
Strategic — $1.0B (Jun 2026)
Fundraising Status
Strategic · $1.0B · 2 mo ago
rumoredTotal raised $1.3B1 disclosed rounds
Strategic Impact
Round Size
$1.0B
Primary financing announced
Post-Money Valuation
$2.7B
Company-announced mark
Round / Post-Money
37.0%
New capital ÷ post-money
Disclosed Funding
$1.3B
Cumulative disclosed rounds
Step-up compares disclosed post-money valuations. Round / post-money is a financing-size ratio, not an ownership or dilution estimate.
Funding History
| Round | Amount | Date | Lead Investor | Post-Money |
|---|
| Strategic | $1.0B | Jun 2026 | — | $2.7B |
Founders & Key People
Oren KanielReshef Mann
Investors
General Atlantic · Salesforce Ventures · Qumra Capital · Goldman Sachs · Eight Roads · Pitango · Magma Venture Partners · Deutsche Telekom Capital Partners
Products
- AppsFlyer Attribution
- Audiences
- Fraud Protection
- Data Clean Room
- SKAdNetwork
- Predictive Analytics (PAM)
Competitors
Adjust · Branch · Singular · Kochava · Tenjin
MMPAdTechSaaSMobile AttributionAnalyticsPrivacyRecently Funded
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2026-Q2. Refreshed quarterly.