Back to list

AppsFlyer

The industry's most trusted mobile attribution and marketing analytics platform.
Marketing Technology 📍 Herzliya, Israel Founded 2011
Current Valuation
$2.7B
as of 2026-Q2
UNICORN

IPO Outlookrumored

Is AppsFlyer going public?
An IPO is rumored, with nothing filed. AppsFlyer remains private and the date is not the company's.
What is AppsFlyer's valuation in 2026?
AppsFlyer is valued at $2.7B as of 2026-Q2, set by its Strategic ($1.0B, Jun 2026). That is the last confirmed mark, not a live price — private shares do not trade continuously.
Has AppsFlyer filed an S-1?
No public S-1 is on file for AppsFlyer as of 08/23/2026; the IPO is rumored.
Who are AppsFlyer's investors?
AppsFlyer's investors include General Atlantic, Salesforce Ventures, Qumra Capital, Goldman Sachs, Eight Roads, Pitango and 2 more.
Answers are derived from the roster record shown on this page — filing status, last round and confirmed marks. Where the record is silent, the answer says so rather than guessing.
AppsFlyer is a global leader in mobile attribution and marketing analytics, providing brands with data-driven insights to optimize their marketing spend and user engagement. The platform offers specialized tools for fraud prevention, audience segmentation, and predictive modeling, ensuring privacy-compliant measurement across all digital channels.

Company Profile

CEO
Oren Kaniel
Founded
2011
HQ
Herzliya, Israel
Employees
~1,500
Total Raised
$1.3B
Est. Revenue
$508.4M (2024)
Growth
Strong ARR growth reaching $500M+ in 2024.
Last Round
Strategic — $1.0B (Jun 2026)
IPO Status
rumored

Fundraising Status

Strategic · $1.0B · 2 mo ago
rumoredTotal raised $1.3B1 disclosed rounds

Strategic Impact

Round Size
$1.0B
Primary financing announced
Post-Money Valuation
$2.7B
Company-announced mark
Round / Post-Money
37.0%
New capital ÷ post-money
Disclosed Funding
$1.3B
Cumulative disclosed rounds
Step-up compares disclosed post-money valuations. Round / post-money is a financing-size ratio, not an ownership or dilution estimate.

Funding History

RoundAmountDateLead InvestorPost-Money
Strategic$1.0BJun 2026$2.7B

Talent Signal

Hiring trend
Hiring steady
22% of roles posted in last 30d
Open roles
50
via greenhouse
Product-build share
38%
engineering, research, product, design
Trajectory
steady
balanced build + GTM — 38% builders vs 62% go-to-market/G&A — scaling both sides.
Actively hiring with no tracked executive churn.
Open roles by month
Open roles by month50Aug '26
Open roles by function
Open roles by functionSales & GTM17Engineering13Other7Security3Marketing3Finance & Strategy3Product2Data & ML1Ops & People1
product-building   go-to-market / G&A
Application Security EngineerBackend EngineerBackend EngineerBackend EngineerData Engineer - Billing PlatformDevOps Platform Engineer
Counted from AppsFlyer's live job board as of 2026-08-17; role functions classified from posting titles. Open-role counts are an activity signal, not headcount. Refreshed monthly.

Founders & Key People

Oren KanielReshef Mann

Investors

General Atlantic · Salesforce Ventures · Qumra Capital · Goldman Sachs · Eight Roads · Pitango · Magma Venture Partners · Deutsche Telekom Capital Partners

Products

  • AppsFlyer Attribution
  • Audiences
  • Fraud Protection
  • Data Clean Room
  • SKAdNetwork
  • Predictive Analytics (PAM)

Competitors

Adjust · Branch · Singular · Kochava · Tenjin
MMPAdTechSaaSMobile AttributionAnalyticsPrivacyRecently Funded
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2026-Q2. Refreshed quarterly.