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AppsFlyer

The industry's most trusted mobile attribution and marketing analytics platform.
AppsFlyer is a global leader in mobile attribution and marketing analytics, providing brands with data-driven insights to optimize their marketing spend and user engagement. The platform offers specialized tools for fraud prevention, audience segmentation, and predictive modeling, ensuring privacy-compliant measurement across all digital channels.
Marketing Technology 📍 Herzliya, Israel Founded 2011
Current Valuation
$2.7B
as of 2026-Q2
UNICORN

QL Price

$2.7B
0% vs last round
QuantLogix's current estimate for AppsFlyer, published 2026-10-07 — in line with the last disclosed round of $2.7B (2026-Q2).
Confidence
low
Basis
round anchored
What backs this price
Last disclosed round $2.7B 2026-Q2 weight 0.83
How this price has held up
No round has priced for AppsFlyer since QuantLogix began publishing a price for it, so there is nothing to grade yet. The claim above is on the record from 2026-10-07 and will be graded against the next priced round. See the full accuracy record →
How to actually get exposure to AppsFlyer →
Which publicly-traded funds already hold it, what $10,000 buys, and whether any route is open to you.
Cite this price as QuantLogix QL Price, AppsFlyer, 2026-10-07 (1218ed7fbdadb4cc). The id pins this exact claim, so a citation stays checkable after the price moves. Model estimate for research — not a quote, target price, or investment advice.

IPO Outlookrumored

Is AppsFlyer going public?
An IPO is rumored, with nothing filed. AppsFlyer remains private and the date is not the company's.
What is AppsFlyer's valuation in 2026?
AppsFlyer is valued at $2.7B as of 2026-Q2, set by its Strategic ($1.0B, Jun 2026). That is the last confirmed mark, not a live price — private shares do not trade continuously.
Has AppsFlyer filed an S-1?
No public S-1 is on file for AppsFlyer as of 10/07/2026; the IPO is rumored.
Who are AppsFlyer's investors?
AppsFlyer's investors include General Atlantic, Salesforce Ventures, Qumra Capital, Goldman Sachs, Eight Roads, Pitango and 2 more.
How much has AppsFlyer raised?
AppsFlyer has raised $1.3B in total across 1 disclosed round, most recently a Strategic of $1.0B in Jun 2026.
Is AppsFlyer publicly traded — can you buy AppsFlyer stock?
No. AppsFlyer is a private company — its shares are not listed on any exchange and there is no ticker. The routes to exposure are pre-IPO secondary marketplaces and funds (accredited investors), employee tender offers when the company runs one, and public companies with read-through exposure. QuantLogix maps every route it can verify for AppsFlyer on its Pre-IPO Access Desk.
How to actually get exposure to AppsFlyer →
Answers are derived from the roster record shown on this page — filing status, last round and confirmed marks. Where the record is silent, the answer says so rather than guessing.

Company Profile

CEO
Oren Kaniel
Founded
2011
HQ
Herzliya, Israel
Employees
~1,500
Total Raised
$1.3B
Est. Revenue
$508.4M (2024)
Growth
Strong ARR growth reaching $500M+ in 2024.
Last Round
Strategic — $1.0B (Jun 2026)
IPO Status
rumored

Fundraising Status

Strategic · $1.0B · 4 mo ago
rumoredTotal raised $1.3B1 disclosed rounds

Strategic Impact

Round Size
$1.0B
Primary financing announced
Post-Money Valuation
$2.7B
Company-announced mark
Round / Post-Money
37.0%
New capital ÷ post-money
Disclosed Funding
$1.3B
Cumulative disclosed rounds
Step-up compares disclosed post-money valuations. Round / post-money is a financing-size ratio, not an ownership or dilution estimate.

Funding History

RoundAmountDateLead InvestorPost-Money
Strategic$1.0BJun 2026—$2.7B

Talent Signal

Hiring trend
▶ Hiring steady
+2% vs 2026-08
Open roles
51
via greenhouse
Product-build share
41%
engineering, research, product, design
Trajectory
steady
balanced build + GTM — 41% builders vs 59% go-to-market/G&A — scaling both sides.
Actively hiring with no tracked executive churn.
Open roles by month
Open roles by month50Aug '2651Sep '26
Open roles by function
Open roles by functionSales & GTM17Engineering16Other6Finance & Strategy4Security3Marketing2Data & ML1Ops & People1Product1
■ product-building   ■ go-to-market / G&A
Application Security EngineerBackend EngineerBackend EngineerBackend EngineerData Analyst DevOps Platform Engineer
Counted from AppsFlyer's live job board as of 2026-09-15; role functions classified from posting titles. Open-role counts are an activity signal, not headcount. Refreshed monthly.

Founders & Key People

Oren KanielReshef Mann

Investors

General Atlantic · Salesforce Ventures · Qumra Capital · Goldman Sachs · Eight Roads · Pitango · Magma Venture Partners · Deutsche Telekom Capital Partners

Products

  • AppsFlyer Attribution
  • Audiences
  • Fraud Protection
  • Data Clean Room
  • SKAdNetwork
  • Predictive Analytics (PAM)

Competitors

Adjust · Branch · Singular · Kochava · Tenjin
MMPAdTechSaaSMobile AttributionAnalyticsPrivacyRecently Funded
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2026-Q2. Refreshed quarterly.