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AppsFlyer

The industry's most trusted mobile attribution and marketing analytics platform.
Marketing Technology 📍 Herzliya, Israel Founded 2011
Current Valuation
$2.0B
as of 2025-Q4
UNICORN
AppsFlyer is a global leader in mobile attribution and marketing analytics, providing brands with data-driven insights to optimize their marketing spend and user engagement. The platform offers specialized tools for fraud prevention, audience segmentation, and predictive modeling, ensuring privacy-compliant measurement across all digital channels.

Company Profile

CEO
Oren Kaniel
Founded
2011
HQ
Herzliya, Israel
Employees
~1,500
Total Raised
$308M
Est. Revenue
$508M (2024)
Growth
Strong ARR growth reaching $500M+ in 2024.
IPO Status
rumored

Founders & Key People

Oren KanielReshef Mann

Investors

General Atlantic · Salesforce Ventures · Qumra Capital · Goldman Sachs · Eight Roads · Pitango · Magma Venture Partners · Deutsche Telekom Capital Partners

Products

  • AppsFlyer Attribution
  • Audiences
  • Fraud Protection
  • Data Clean Room
  • SKAdNetwork
  • Predictive Analytics (PAM)

Competitors

Adjust · Branch · Singular · Kochava · Tenjin
MMPAdTechSaaSMobile AttributionAnalyticsPrivacy
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2025-Q4. Refreshed quarterly.