PG Dividend Streak Predates Google, Now at 69 Consecutive Annual Raises
What happened
Procter & Gamble has raised its dividend every year for 69 consecutive years, a streak that began well before Alphabet — the Dow Jones Industrial Average's newest member — was founded in 1998. PG currently yields approximately 2.5% and is classified as a Dividend King, a designation requiring at least 50 consecutive years of annual increases. The company's consumer staples portfolio spans household, beauty, and personal care categories sold across roughly 180 countries.
The QL Read
With breadth nearly split at 49.3% advancing and PG's composite signal sitting at a neutral 49/100, the stock's +0.32% session gain reflects a tape offering little directional conviction — the dividend track record provides the fundamental anchor that the current signal does not.