Pixalate: Mobile App Arbitrage Inventory Fell to 15.2% in Q2 (APP)
What happened
Pixalate published its Q2 2026 Mobile Seller Trust Index 2.0 on August 6, reporting that arbitrage channels accounted for 15.2% of the world's authorized mobile app supply during the period. That is down from 16.2% in Q1 2026. Google AdExchange took the top ranking in the index. The report tracks supply-path quality across authorized sellers, a metric relevant to programmatic advertising platforms such as AppLovin.
The QL Read
APP logged a -19.67% single-session drop and carries a composite signal score of 37/100, while broader market breadth sits at 43.6% advancing. The modestly improved supply-quality reading lands amid broader pressure on ad-tech shares.
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