Stan
All-in-one storefront and link-in-bio tool for creators to sell downloads, courses, coaching, and bookings.
Creator Economy
📍 Los Angeles, CA
Founded 2020
Current Valuation
Private
PRIVATE
Stan is a Los Angeles–based creator-economy SaaS company that gives creators a single link-in-bio storefront to sell digital downloads, online courses, group coaching, and 1:1 bookings. The Y Combinator–backed company serves 80,000+ active creators with an average revenue per customer of roughly $437, charging a $29/month subscription. CEO John Hu disclosed in his 2024 shareholder letter that Stan grew ARR from $14.7M to $28.3M over the year.
Founders & Key People
John Hu
Investors
Y Combinator · Soma Capital · Goodwater Capital
Products
- Stan Store (link-in-bio storefront)
- Digital product checkout
- Course hosting
- Coaching bookings
- Email marketing tools
- Creator CRM
Competitors
Beacons · Linktree · Gumroad · Kajabi · Teachable · Patreon
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Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of recent date. Refreshed quarterly.