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Italic

Unbranded luxury essentials sold direct-from-manufacturer
Consumer 📍 Los Angeles, CA Founded 2018
Current Valuation
Private
PRIVATE
Italic is a direct-from-manufacturer marketplace selling unbranded luxury essentials produced by the same Chinese and European factories that supply top global brands. Founded by Jeremy Cai at age 23, the company pioneered a membership model that captured fashion-conscious consumers willing to forgo brand logos for materials and craftsmanship at a fraction of the labeled retail price.

Company Profile

CEO
Jeremy Cai
Founded
2018
HQ
Los Angeles, CA
Employees
~80
Total Raised
$30M
Growth
Growth-stage DTC scale-up
Last Round
Series B — $27M (Apr 2021) · Lead: Index Ventures
IPO Status
private

Founders & Key People

Jeremy Cai

Investors

Index Ventures · Global Founders Capital · Comcast Ventures · Ludlow Ventures

Products

  • Apparel (cashmere, leather)
  • Home textiles
  • Bags and accessories
  • Bedding
  • Beauty

Competitors

Quince · Everlane · Brunello Cucinelli (premium) · Amazon Aware
DTCMarketplaceApparelLuxury
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of recent date. Refreshed quarterly.