Dossier
Affordable luxury-fragrance dupes sold direct-to-consumer
Consumer
📍 New York, NY
Founded 2019
Current Valuation
Private
PRIVATE
Dossier sells $29 fragrance 'impressions' inspired by $200-$300 designer scents, all formulated in Grasse, France and shipped direct-to-consumer. The company has built a sizable subscription base — over half of revenue is recurring — and reportedly crossed $100 million in annualized revenue in 2025. Dossier's hyper-clean unit economics on perfume have made it a frequently cited case study in the modern DTC playbook.
Company Profile
Growth
Roughly 2x year-over-year through 2024
Founders & Key People
Sergio Tache
Investors
Clearco · Forerunner Ventures · Interplay
Products
- Designer fragrance impressions ($29)
- Body care
- Candles
- Discovery sets
- Subscription program
Competitors
Phlur · Snif · Oakcha · Maison Margiela Replica · Le Labo
DTCBeautyFragranceSubscription
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of recent date. Refreshed quarterly.