David

High-protein, low-calorie protein bars founded by RXBAR co-founder Peter Rahal

Consumer / CPG 📍 Chicago, IL Founded 2024

Current Valuation

Private

as of 2025-Q2

PRIVATE

David is a high-protein, low-calorie nutrition bar company launched in 2024 by Peter Rahal, who previously co-founded RXBAR and sold it to Kellogg for $600M in 2017. The product packs 28g of protein into a 150-calorie bar using novel fat-replacement technology from Epogee, which David acquired in 2025. The company hit ~$102M in revenue in its first year of operations, one of the fastest-growing food brands in history. Backed by Greenoaks Capital, Valor, and Lightspeed.

Company Profile

CEO

Peter Rahal

Founded

2024

Chicago, IL

Employees

~50

Total Raised

$85M

Est. Revenue

$102M (2025-Q2)

Growth

~12x YoY (from $8M in 2024 to $102M in 2025; tracking toward $140M run rate)

Last Round

Series A — $75M (Jun 2025) · Lead: Greenoaks Capital

IPO Status

private

Founders & Key People

Peter RahalZach Ranen

Investors

Greenoaks Capital · Valor Equity Partners · Lightspeed Venture Partners

Products

David Protein Bars (28g protein, 150 calories)
Multiple flavors (chocolate, peanut butter, fudge brownie)

Competitors

RXBAR (Kellanova) · Quest Nutrition · Built Bar · Barebells

CPGProtein BarsFunctional FoodConsumerPeter Rahal