AI infrastructure for CPG brands: unifies finance, accounting, sales and operations across the commercial cycle
Confido is a New York vertical-AI platform for consumer packaged goods (CPG) brands. It unifies finance, accounting, sales and operations on one shared system and uses agentic workflows to do the back-office work: resolving retailer deductions, tracking trade spend, forecasting, sales planning, financial planning and supply-chain operations. The aim is for issues to surface and get fixed before month-end close, with only the decisions that need a person escalated. More than 250 brands use it, including Daisy, Dude Wipes, Kettle & Fire, Unilever and Mars, and more than $30B in retail sales planning flows through it. It sells annual subscriptions a la carte, though most customers buy the full suite, and has grown 5x year over year since its Series A. Founded in 2022 by former college athletes Justin Hunter (CEO) and Kara Holinski, a Y Combinator company, it announced a $55M Series B led by Insight Partners in September 2026, bringing total funding to $77M.
Enterprise Software📍 New York, NYFounded 2022
Current Valuation
Private
PRIVATE
IPO Outlookprivate
Is Confido going public?
No. Confido is private and has not filed to go public. There is no S-1 on file.
What is Confido's valuation in 2026?
No confirmed valuation is on record for Confido. The roster shows funding and investors where they are public; it does not estimate a mark.
Has Confido filed an S-1?
No public S-1 is on file for Confido.
Who are Confido's investors?
Confido's investors include Insight Partners, Footwork, Y Combinator, Trenches Capital, Watchfire, Barrel Ventures.
How much has Confido raised?
Confido has raised $77M in total across 1 disclosed round, most recently a Series B of $55M in Sep 2026.
Is Confido publicly traded — can you buy Confido stock?
No. Confido is a private company — its shares are not listed on any exchange and there is no ticker. The routes to exposure are pre-IPO secondary marketplaces and funds (accredited investors), employee tender offers when the company runs one, and public companies with read-through exposure. QuantLogix maps every route it can verify for Confido on its Pre-IPO Access Desk.
Answers are derived from the roster record shown on this page — filing status, last round and confirmed marks. Where the record is silent, the answer says so rather than guessing.
Company Profile
CEO
Justin Hunter
Founded
2022
HQ
New York, NY
Total Raised
$77M
Growth
5x YoY growth since the Series A; 250+ brands incl. Unilever and Mars; $30B+ retail sales planning on the platform
Last Round
Series B — $55M (Sep 2026) · Lead: Insight Partners
IPO Status
private
Fundraising Status
Series B · $55M · this month
privateTotal raised $77M1 disclosed rounds
Funding History
Round
Amount
Date
Lead Investor
Post-Money
Series B
$55M
Sep 2026
Insight Partners
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Vertical Intelligence — AI / ML
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Talent Signal
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Founders & Key People
Justin HunterKara Holinski
Investors
Insight Partners · Footwork · Y Combinator · Trenches Capital · Watchfire · Barrel Ventures
Products
Deduction management and resolution
Trade spend tracking and planning
Forecasting and sales planning
Finance/accounting and operations workflows on a shared CPG dataset
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of recent date. Refreshed quarterly.