Ada
AI-powered customer service automation platform deploying agents across chat, voice, and email
AI
📍 Toronto
Founded 2016
Current Valuation
$1.2B
as of 2026-Q1
UNICORN
Ada is one of the original AI customer-service companies, pivoted hard into autonomous AI agents that resolve customer requests end-to-end without human handoff. Last marked at $1.2B in 2026 with $202M raised. The category has intensified dramatically with Bret Taylor's Sierra and Decagon entering, but Ada's installed base of large enterprises (Verizon, Square, Indigo) gives it durable distribution.
Company Profile
Growth
scaling agent platform across voice + chat
Founders & Key People
Mike MurchisonDavid Hariri
Investors
Spark Capital · Accel · Bessemer Venture Partners · FirstMark Capital · Tiger Global
Products
- Ada AI Agent (chat)
- Ada Voice
- Ada Reasoning Engine
- Ada Coach (live agent assist)
- Knowledge management
Competitors
Sierra (Bret Taylor) · Decagon · Intercom Fin · Zendesk AI · Salesforce Service Cloud Einstein
AICustomer ServiceAgentsUnicornCanada
Private-company numbers are not real-time. Reflects publicly disclosed valuations from press releases, news reports, and tender offers as of 2026-Q1. Refreshed quarterly.